At Dinky Deli we have created a distinct service to meet the needs of the market and to offer an opportunity to meet the aspirations of our franchisees.
The Dinky Deli Service
Is a Monday through Friday service delivering fresh hot and cold food, snacks and drinks to the workplace using a state of the art catering vehicle.

Dinky Deli’s specially designed catering vehicle is fully equipped to give your customers exactly what they want. Delicious oven baked hot pastries, sausage rolls and slices with crisp flaky pastry. Fresh sandwiches, salads, wraps & paninis are kept in a carefully controlled chilled module.

This system ensures that the product meets with food safety standards and is kept within the ‘chilled food chain’ from production, right through to the consumer.

Ready for Action
In less than 30 seconds after arriving at a workplace, you are ready to serve your customer with hot or cold food along with snacks and drinks. Delivering meal solutions in this way has many advantages over traditional sandwich bars and cafés that do most of their trade at lunchtime.

We don’t have to wait for the business to come to us; we simply go out and get it.
The Dinky Deli service can be extended to provide food platters for corporate lunches. We can even use the Dinky Deli catering vehicle at weekends for special outdoor events although this is optional.
So delivering meal solutions to the work place has become big business, as employers no longer want the expense of investing in catering services nor want to be tied to contracts.

Have a munch through some of these figures published by the British Sandwich Association, and other reliable sources:

The average worker who buys lunch spends around £2.47# per day
It doesn’t sound a lot, but it soon adds up as there are more than one million workplaces that require this type of service.
There are 27 million people in British workplaces
According to the BSA (British Sandwich Association) November 2006 figures the British commercial sandwich market is now worth a staggering £4.6 billion*
About 19% of sandwiches are bought at the workplace*.
That’s a whopping £874 million spent on workplace sandwiches every year.
Less than 50% of workplaces have canteens**
That makes the market for delivering sandwiches to the British workplace worth around £454 million per year.

* Source - British Sandwich Association 2006
# Source ONS 2002
** Source Compass Workplace Eating Survey 2003

This is good news for Dinky Deli franchisees as our delivered service offers many advantages over traditional sandwich bars and cafés that do most of their trade at lunchtime. No matter how good local vendors are there is a real need in some workplaces for fresh food throughout the working day.

This franchise package excludes the Dinky Deli Catering Vehicle. However, we will be pleased to provide you with further details of how this can be financed at one of our meetings.
The Franchise Package Includes:

• Licence fee
• Head office training Corporate clothing Vehicle signage
• Stationery & launch brochures
• Comprehensive launch campaign
• Telemarketing campaign
• Catering equipment and utensils

£16,760 + VAT (Reclaimable)

The entire package contents will be discussed at our first formal meeting along with vehicle finance, insurance details and any other business overheads.