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FRANCHISE NEWS

SMART WORK'S PAYING OFF

Tuesday 19th July 2011

SUCCESS in franchising depends on a strong and successful network, so providing support for individual franchisees is a top priority for the franchisor.

In winning the HSBC Franchisee Support Award at last month’s bfa HSBC Franchisor of the Year Awards, support by Express Newspapers, Autosmart had shown a clear commitment to supporting its franchise owners, helping them to strengthen their own businesses and contribute to the success of the network as a whole.


Autosmart is the largest supplier of vehicle cleaning products to the car trade, manufacturing and selling a range of car valeting products through 110 area franchises.



Managing director Sophie Atkinson said: "Winning this award is a huge compliment to our commitment to every franchisee. We’ve been franchising for over 30 years and we know that excellent franchise support from day one makes all the difference. We see it as part of being a responsible franchisor and it is the reason why we have invested so heavily in our coaching team. It is important to us that help is there when franchisees need it."



In reaching their decision the judges were impressed by the level of commitment demonstrated to the franchise owners, including an increase in the number of coaching staff to provide regular one-to-one on the job mentoring and guidance, the manufacture of new ranges of better products and the negotiation of national business that was cascaded down to franchise territories.



Cathryn Hayes, head of franchising at HSBC, said: "Providing strategic support to franchisees is critical to being a good franchisor. As ever, judging the finalists was difficult but Autosmart demonstrated a level commitment to their franchise owners that really impressed us. They are a great example of how being innovative and not afraid to take risks to support franchisees can pay off."


 


For more information on this franchise please click on the link. http://www.startautosmart.co.uk/

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