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FRANCHISE NEWS

IT'S "GIRL POWER"

Sunday 30th March 2008

Keeley Davison has proved that you don’t have to be male to run a successful Snap-on franchise.

The sphere of the motor car, whether it is design, engineering, the motor racing arena, or BBC’s Top Gear, has one particular thing in common – it is male dominated.


So imagine you’re a girl and you have an idea that you would like to infiltrate this non-politically correct amphitheatre - it’s not exactly throwing a gladiator to the lions, but it’s not far off.


This is just what happened to Keeley Davison when she was discussing with her partner Glen Reynolds how employing third parties in his Snap-on Tools franchise was causing him a great deal of stress in his life. Her suggestion was to join him and help grow his franchise.


When he asked her if she was serious, she replied: “Why not, I’ve worked in male-dominated environments before?”


Since then Keeley has fitted easily into this male-dominated world, helping to grow the business’ customer base by nearly 40 per cent with no additional territory provided by Snap-on.


The clear message for Snap-on is that you don’t have to be male to run a successful Snap-on franchise and you don’t need to have a detailed technical know-how of cars to get into the ranks of the top earners


And the message to any women out there who are looking for a challenging franchise, where they will be highly valued by their customers and can have fun and make money, is that a Snap-on franchise could be for you. It works for Keeley Davison, so it can work for you, too.

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